5 Toxic Content Cultures and How to Solve Them
One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the country operate. From their structure to the many roles...
View ArticleI Have 8 Seconds to Capture Your Attention
According to a recent study by Microsoft Corp., you can pay attention for eight seconds. Goldfish can pay attention for nine seconds. Too bad we can’t market to goldfish. The waning attention span...
View Article3 Facebook Facts to Know
Facebook continues to be a challenge for marketers. As marketers, you may suspect that your target audience spends its time elsewhere. Or you may worry about staying ahead of newer, possibly more...
View ArticleSecret Marketing Stats You Should Know
Marketers live and die by the numbers … at least that’s what I’m told. I haven’t found it to be true in my experience. In fact, I would argue that we live in a culture of deniability when it comes to...
View ArticleStop the Sexism in Healthcare Marketing
Recently, while conducting a persona workshop, one of the participants asked, “Why are we even including a man? Don’t we know that 80% of women make household healthcare decisions?” Having heard (and...
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